What if your favorite artists could help you make money on Facebook? This possibility could become real for some users of the social network, since Meta now allows the use of certain songs in monetized videos. This gives creators a way to make money from in-stream ad revenue. Here’s what you need to know.
Songs by Post Malone, Tove Lo or other artists could help you earn money on Facebook. Meta has unveiled a new feature allowing its content creators to use certain songs in their videos completely legally, while sharing a portion of the revenue generated by in-stream advertising. It’s a good way to encourage users to stay on the social network by boosting the publication of videos, while promising artists and the music industry a piece of the cake.
Who is eligible?
To be eligible for this new type of monetization, users will have to follow a few rules. Their video must be at least 60 seconds long and posted on a Facebook page created by the user. They will only be able to use songs from Meta’s catalog, and the music must not be the main subject of the video.
In terms of numbers, creators will earn 20% of the revenue generated by advertising in their monetized video. The rest of the revenue will be split between the song’s rights holders and Meta. The exact distribution has not been specified by Mark Zuckerberg’s group.
Initially, this measure will be rolled out in the United States, before rolling out to the rest of the world in the coming months.
However, in-stream ads, ie ads shown in the middle of a video, are not available to all users. To be able to insert ads into a video, and thus monetize it, users must be at least 18 years old and reside in one of the countries where in-stream ads are available, such as the United States, Spain, France or Iraq. Users must also have at least 10,000 followers, five videos posted to their Facebook page, and a total of 600,000 minutes watched in the last 60 days. Users can visit Facebook’s Creator Studio to check their monetization eligibility.
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